Our Customers No Longer Struggle To Succeed
Why Choose IBA
Achieve greater impact, efficiency, and customer satisfaction.
Add more value increasing your ability to serve your clients without feeling like time is escaping you.
We help you save time and money with the right process and options that earn customers and position you as a powerful brand.
The business and personal support to make you feel like you can take on the world.
IBA gets you back the time to crush deadlines, connect to customers, and build a legacy.
Our project management and expertise in flawless execution and strategy will aid you in succeeding.
Stop worrying about whether you will succeed and meet yours and your client’s goals.
PEACE OF MIND
Free yourself from the uncertainty of marketing messaging and money-wasting campaigns.
We are your best-kept secret and back-up brain for ingenious marketing and strategy design and execution giving you peace of mind.
We design campaigns and messages that make your audience care and pay attention allowing you and your company to benefit from being a recognized brand.
Who We Are
At IBA we help you avoid wasting money on marketing and free up your time providing project management, branding, and marketing strategy that drive business and help you succeed.
Luis Felipe Giraldo
Founder/Experiential Marketing Ninja
You know your customers are savvier, busier, and its harder to get their attention than ever. As a passionate practitioner of consumer psychology and branding Luis Felipe has created die hard fans for brands such as Redbull, Dell, MetroPCS, Ducati, Ferrari, Exxon, and Facebook (to name a few). An entrepreneur and designer, along with 10+ years in experiential marketing he has worked with thousands of brands.
Understanding that clients need knowledge work and on-the-field creative engagement has proved valuable to the growth of those he serves. With experience as a project manager, trained in lean six-sigma Luis Felipe recognizes ownership and direction through the project's lifecycle is crucial to campaign and team's success. He possesses the flexibility scope from initial concept, design, development, and execution to final delivery and recap.
Your brand has power but it needs to be well directed and showcased. With a passionate belief that brands can impact individuals and communities for the better, Luis Felipe is able to execute events and convey ideas to clients and end-consumer through powerful story telling, strategy design, simplicity processes, and problem solving systems.
Mastered the "How-To" of project ownership and making a difference with proven frameworks to find opportunities and provide as smooth an experiential marketing process as possible for clients and their partners.
Building trust and attention with customers by seeing them, caring about them and managing the execution with successful end results has been the engine driving projects of all scales as a marketing and branding expert.
IBA's consistent and proven track record of events execution, strategies and management for companies like yours to succeed also provides peace of mind for stakeholders in a tried-and-true system with a team of creative problem solvers and easy to work with professionals.
Using one part scientific method to optimize and one part trained creativity, continues to be a productive management method. Allowing for deconstruction and organization throughout programs that increase effectiveness, quality, and experiences which provides longevity for you.
Proven track record in management, ownership, and delivery of KPI’s
Small to large scale event producer with top notch communication, organization, and attention to
Maintain budgets, meet deadlines, for activation and marketing campaigns and all encompassing
Micro and macro application to assess and resolve or apply contingencies in ever changing event
Manage brand ambassadors and brand communicators
Develop, execute, and finalize marketing brand strategies
Design Brand story for maximum emotional connection to customers
I have a proven track record as an experiential marketing professional and consumer facing specialists. Having worked virtually every program type and thrived in every role whether its product specialist, alcohol, food, and brand activations I understands the key is to make a great first impression to all that interact with your brand and client. Through communication and leadership skills I am an asset that will benefit your agency and the client.
Event design, preproduction, and execution of high engaging consumer experiences
Livenation and ear protection partner Killnoise are protecting fan's ears at festivals across the US. IBA managed talent and coordinated hire to communicate brand message and sales support of concert earplugs; additionally:
-Maintained communication with vendors, partners, and staff in 3 day festival with over 60,000 attendees daily.
-Trained and managed Brand Ambassadors and sales reps
-Develop content and digital brand story
-Tour transport and logistics
-BA/Sales training and management
-Cultivated brand placement and VIP relations
*Photography by https://jamestinnellphotography.com/
Used proactive problem solving and proven ability to work independently and with a team in a fast-paced environment of events and marketing event production. Managed positive experience for customer, client, and stakeholders through critical thinking and proper planning and execution.
Balanced multiple priorities and met strict deadlines for special events.
Strong verbal and written communications skills to effectively lead teams, maintain open lines of communication, and complete projects.
Used poised and experience in dealing with the public and develop and maintain relationships to get buy-in with partners, crews, and vendors across varied environments and projects.
High attention to detail and organization paired with leadership has allowed successful results leveraging over 10 years of consumer and client facing to deliver unique, result-oriented solutions.
Our background in fashion and design are a collective of 35yrs in retail, fashion design, and high end apparel and merchandising. With domestic as well as overseas manufactures within our database we can provide the most competitive pricing possible.
Our work with has been tested and tried in creating the best ideas and items to bring our clients projects to life in the best fashion possible and have worked with household names and hot brands to increase the connection they make with their customers.
Know what you want as promotional project? Perfect! We offer quick turn-arounds and are accustomed with last minute jobs that call for rush options. We handle everything from Production Management to logistics.
Need ideas or not sure what the best premium or promo item is? No Problem! Let our expert team provide an easy and simple creative conceptualizing of just the right item that will live forever not only in your customer's possession but most importantly in their mind and heart.