What We Do
IBA helps businesses make deep connections with their customers by cultivating emotional bonds via events, marketing, and merchandising.
Our focus on your customer’s experience is key, we serve as your back-up operations and marketing team.
We are a one stop shop for event production, project management, experiential marketing, and merchandise needs.
We take ownership of project and manage a memorable experience for you, the client, and consumers that will guarantee repeat business.
We solve problems through creativity and clearly articulate the vision of your project.
We monitor and report on project KPIs.
We act evangelist and serve as a contagion of your brand message for maximum awareness and positive impact.
We have ongoing and proven expertise in product, events, technology, and market trends for your company’s offering.
We ensure projects are in line with the overall marketing strategy and support business goals.
We work as or with your marketing team to position and launch projects.
Offerings
We offer 360 degree full service option or an à la carte pick if you are looking for one prioritized service
- Experiential Marketing
- Project Management
- Consulting
- Growth Hacking Manager
- Merchandise
- Creative Direction
- Gather and manage project feedback (concept testing, surveys, A/B testing)
Why IBA
Proven Success
- Marketing strategies and campaigns
- Pop-up events
- Festival activations
- Premium collateral
- Promotional merchandise
Expertise
How We Help
•Provide short-term project management
•Provide clear perspective and expertise on customer experience of the highest quality
•Forge strong and clear connection to customers
•Reach and understanding customer segment
•Build strong brand image
•Align brand esthetic to desired image
•Emotionally connecting products or message to customer
•Expanding on limited bandwidth to manage projects
Who We Are
On a mission to help you strongly connect to your customers, we are a one stop shop. We pride ourselves in delivering value by alleviating headaches and helping you succeed.
Luis Felipe Giraldo
Founder/Experiential Marketing Ninja
As an entrepreneur and designer, along with 7+ years in experiential marketing Luis Felipe has worked with over 500 clients such as Redbull, Dell, MetroPCS, Ducati, Ferrari, Exxon, and Facebook (to name a few). His passion for consumer psychology and branding has created die hard fans for brands.
His experience as a project manager, trained in lean six-sigma, provides product ownership throughout the product and creative lifecycle from initial concept, scope, design, development, to final delivery and post-launch follow-up.
With a passionate belief that brands can impact individuals and communities for the better, Luis Felipe is able to convey ideas to clients and end consumer through powerful story telling and simplicity.
Our Work
Production Management
Brand Ambassador
I have a proven track record as an experiential marketing professional and consumer facing specialists. Having worked virtually every program type and thrived in every role whether its product specialist, alcohol, food, and brand activations I understands the key is to make a great first impression to all that interact with your brand and client. Through communication and leadership skills I am an asset that will benefit your agency and the client.
Pop-Up Store
Festival Activation
Community Campaign
FnSmile is a movement helping millennials overcome anxiety and depression through cognitive therapy and behavioral science. It's brand is a young, playful, and community based platform. The lighthearted and tongue in cheek approach to events like this yoga workshop was a success to its targeted demographic and goals of brand awareness, lead generation, and merchandise sales was accomplished.
Promotional Merchandise
Our background in fashion and design are a collective of 35yrs in retail, fashion design, and high end apparel and merchandising. With domestic as well as overseas manufactures within our database we can provide the most competitive pricing possible.
Our work with has been tested and tried in creating the best ideas and items to bring our clients projects to life in the best fashion possible and have worked with household names and hot brands to increase the connection they make with their customers.
Know what you want as promotional project? Perfect! We offer quick turn-arounds and are accustomed with last minute jobs that call for rush options. We handle everything from Production Management to logistics.
Need ideas or not sure what the best premium or promo item is? No Problem! Let our expert team provide an easy and simple creative conceptualizing of just the right item that will live forever not only in your customer's possession but most importantly in their mind and heart.
Your Company + IBA = Success
You're awesome. Let's talk.
