Marketing and Innovation that produce results
When business goals are at risk of not being met and you’re working on increasing revenues through brand awareness, it can easily lead to discouragement and frustration. Your work can start to lose its meaning which can be overwhelming and taxing. You start to wonder if you are better off focusing on your strengths or putting out fires of the confusing results of your marketing. You wonder if advertisement dollars will continue to be wasted?
This does not have to be the case. Your business and its brand can help lower your customer acquisition cost and limit the bleeding of marketing spending with IBA. This is a part of business and your customers are already bombarded with thousands of messages and marketing so its not you they are tuning out but it is the messaging and strategy being used. All this can leave your team feeling demotivated and add worry to an already challenging landscape. You’re not alone.
You just need the right process and options to get your customers to care and pay attention. Your marketing and execution can be effective with our strategy roadmap and services. There are enough uncertainties and challenges in operating a business or kickstarting a brand but with our tools, guidance, and systems we can get your brand from stale to increased brand awareness and your general or unique marketing campaigns from losing money to earning you more business.
We have worked with thousands of companies like yours - businesses who want to meet their goals and who want to share value to the customers they hope to reach, but time seems to be passing and lack of effective marketing and problems scaling are bearing down on the business. Our brand and marketing strategy design and project management can guide and execute the effective solutions to help you reach your goals, connect to customers, and scale.
We also offer all solutions and services for SPANISH speaking clients, customers, and projects as a fluent bilingual team.
Offerings
Wether you are looking for one prioritized service or a 360 degree full service option we can help
- Event Production
- Experiential Marketing
- Project Management
- Market Management
- Merchandise
- Creative Direction
- Gather and manage project feedback (concept testing, surveys, A/B testing)
- Consulting
- Budget
- Brand Ambassador management
Why IBA
Proven Success
- 15+ Years in Marketing strategies and campaigns
- Pop-up events experts
- Events and Festival activations award winners
- Premium collateral/Promotional merchandise that lives forever
Expertise
How We Help
- Event and marketing production
- Provide short-term project management
- Provide clear perspective and expertise
- Customer experience of the highest quality
- Forge strong and clear connection to customers
- Reach and understanding customer segment
- Brand image development
- Aligning brand messaging
- Emotionally connecting products or message to customer
- Extra bandwidth to manage projects
Who We Are
On a mission to help you truly connect to your customers. We deliver value by alleviating headaches and helping you succeed in your experiential marketing and brand strategy.
Luis Felipe Giraldo
Founder/Experiential Marketing Ninja
You know your customers are savvier, busier, and its harder to get their attention than ever. As a passionate practitioner of consumer psychology and branding Luis Felipe has created die hard fans for brands such as Redbull, Dell, MetroPCS, Ducati, Ferrari, Exxon, and Facebook (to name a few). An entrepreneur and designer, along with 10+ years in experiential marketing he has worked with thousands of brands.
Understanding that clients need knowledge work and on-the-field creative engagement has proved valuable to the growth of those he serves. With experience as a project manager, trained in lean six-sigma Luis Felipe recognizes ownership and direction through the project's lifecycle is crucial to campaign and team's success. He possesses the flexibility scope from initial concept, design, development, and execution to final delivery and recap.
Your brand has power but it needs to be well directed and showcased. With a passionate belief that brands can impact individuals and communities for the better, Luis Felipe is able to execute events and convey ideas to clients and end-consumer through powerful story telling, strategy design, simplicity processes, and problem solving systems.
Our Work
Production Management
Mastered the "How-To" of project ownership and making a difference with proven frameworks to find opportunities and provide as smooth an experiential marketing process as possible for clients and their partners.
Building trust and attention with customers by seeing them, caring about them and managing the execution with successful end results has been the engine driving projects of all scales as a marketing and branding expert.
IBA's consistent and proven track record of events execution, strategies and management for companies like yours to succeed also provides peace of mind for stakeholders in a tried-and-true system with a team of creative problem solvers and easy to work with professionals.
Using one part scientific method to optimize and one part trained creativity, continues to be a productive management method. Allowing for deconstruction and organization throughout programs that increase effectiveness, quality, and experiences which provides longevity for you.Proven track record in management, ownership, and delivery of KPI’s
Small to large scale event producer with top notch communication, organization, and attention to
detail.
Maintain budgets, meet deadlines, for activation and marketing campaigns and all encompassing
aspects
Micro and macro application to assess and resolve or apply contingencies in ever changing event
landscape
Manage brand ambassadors and brand communicators
Develop, execute, and finalize marketing brand strategies
Design Brand story for maximum emotional connection to customers
Let's talk on how IBA can serve your needs for project management, marketing strategy, and experiential campaigns as we have done for countless clients.Brand Ambassador
I have a proven track record as an experiential marketing professional and consumer facing specialists. Having worked virtually every program type and thrived in every role whether its product specialist, alcohol, food, and brand activations I understands the key is to make a great first impression to all that interact with your brand and client. Through communication and leadership skills I am an asset that will benefit your agency and the client.
Pop-Up Store and Brand Activations
Used proactive problem solving and proven ability to work independently and with a team in a fast-paced environment of events and marketing event production. Managed positive experience for customer, client, and stakeholders through critical thinking and proper planning and execution.
Balanced multiple priorities and met strict deadlines for special events.
Strong verbal and written communications skills to effectively lead teams, maintain open lines of communication, and complete projects.
Used poised and experience in dealing with the public and develop and maintain relationships to get buy-in with partners, crews, and vendors across varied environments and projects.
High attention to detail and organization paired with leadership has allowed successful results leveraging over 10 years of consumer and client facing to deliver unique, result-oriented solutions.
Festival Activation
Livenation and ear protection partner Killnoise are protecting fan's ears at festivals across the US. IBA managed talent and coordinated hire to communicate brand message and sales support of concert earplugs; additionally:
-Maintained communication with vendors, partners, and staff in 3 day festival with over 60,000 attendees daily.
-Trained and managed Brand Ambassadors and sales reps
-Develop content and digital brand story
-Tour transport and logistics
-BA/Sales training and management
-Cultivated brand placement and VIP relations
*Photography by https://jamestinnellphotography.com/
Community Campaign
FnSmile is a movement helping millennials overcome anxiety and depression through cognitive therapy and behavioral science. It's brand is a young, playful, and community based platform. The lighthearted and tongue in cheek approach to events like this yoga workshop was a success to its targeted demographic and goals of brand awareness, lead generation, and merchandise sales was accomplished.
Promotional Merchandise
Our background in fashion and design are a collective of 35yrs in retail, fashion design, and high end apparel and merchandising. With domestic as well as overseas manufactures within our database we can provide the most competitive pricing possible.
Our work with has been tested and tried in creating the best ideas and items to bring our clients projects to life in the best fashion possible and have worked with household names and hot brands to increase the connection they make with their customers.
Know what you want as promotional project? Perfect! We offer quick turn-arounds and are accustomed with last minute jobs that call for rush options. We handle everything from Production Management to logistics.
Need ideas or not sure what the best premium or promo item is? No Problem! Let our expert team provide an easy and simple creative conceptualizing of just the right item that will live forever not only in your customer's possession but most importantly in their mind and heart.
Let's Get To Work
Merchandise discovery call20.00 - 800.00We supply over 950,000 different items, so if we do not have specific items requests, we curate items based on your project or initiative. We work with local and international bonded and ensured vendors providing anything from apparel, print, designer goods, or give away/promotional premiums.
Design and project manage.
360 design, source, quality control, project manage, produce, deliver.SelectQuantity
Weekly Project550.00 - 900.00Minimum 20 hrs/weekSelectQuantity
Brand Ambassador Work45.00 - 350.00White glove brand message facilitator
Customer facing with extensive emphasis on experience
Sales
Customer service with KPI (key performance indicators)SelectQuantity
Monthly Retainer1,500.00 - 5,000.00Event design, Branding, Marketing, Project management ownership and/or collaborative work. Customized and Adaptive for each project and unique vision:
- Discovery
- Assessment
- Planning
- Preproduction
- Event Design Presentation
- Approvals
- Execution
- Reports
- Total hours outside of execution/Admin
- Progress reports/Check ins
- Management of Staff (if needed)
- Recap
Management in carrying out experiential marketing and event design to maximize ad dollars and brand awareness, activation, campaigns and vending. Pre-production to amplify impressions and generate buzz at the highest levelSelectQuantity
Experiential Marketing Consultation200.00 - 1,000.001hr long call or meeting
Implementation and SOP review
Design and Map SOP, campaigns, and collateralSelectQuantityYour Company + IBA = Success
You're awesome. Let's talk.
