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Scope

Clarity Guide, Brand Strategy

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The Challenge

Establish a fully integrated marketing strategy and road map to execute on ideas and ways to differentiate and provide sustainable marketing advantages.

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The Solution

IBA produced a brand and business clarity guide to map out key plans and actions for the essential parts of the businesses. We devised a set of plans to give the brand a competitive advantage, product overview, and consumer activating campaigns.

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The Result

  • 6 months in planning and research saved 

  • 500% increase in engagement across social media

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Beyond Meat

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Amalia Andrade