Beyond Meat
Scope
Brand activation, Content Strategy, Event Production, Influencer partnerships
The Challenge
Beyond needed a focused strategy for maximize brand awareness and increase market share.
The Solution
IBA created awareness campaigns to maximize exposure through experiential campaigns and executing in person and digital customer experience. Built branded experiences and that resonated with influential audiences to leverage social media and events.
The Result
Record of $8Mil in single day sales
Positioning Beyond Meat as top seller in southern US Region