Second Chance Studios
Scope
Sales Funnel and Clarity Guide, Brand Strategy, Avatar Development
The Challenge
Differentiate and establish an innovative non-profit organization to launch their program and attain brand awareness and affinity to increase donations. The need for a compelling brand voice and to effectively target, educate, and connect to audience.
The Solution
IBA developed a brand story to clarify and establish effective messaging to reach SCS’s audience. We researched and constructed a customer avatar and executed campaigns to develop partnership and engagement.
The Result
Successful launch of program with $500k raised
200% increased in social media engagement
90% website traffic increase Month-over-Month