Sony Music - Painted Walls
Scope
Create a full awareness campaign for the launch of Ricky Martin’s new song “Tiburones” + promote Diageo portfolio brands + engaging promotions for to promote Mau y Ricky Songs.
The Challenge
To create an emotional experience that activates fans to listen and share new singles and increase attendance at Museum of Graffitti.
The Solution
Various murals and street art, including pop-up photo booth strategically placed as “Instagramable” moments garnering virality
The Result
3M-8M new monthly Spotify listeners
Over $5M in earned media. Singles reaching 2x Platinum status.