Kellogg’s
Scope
Brand Strategy, Content Creation
The Challenge
To generate brand awareness among women in LATAM.
The Solution
Design a communication strategy under the hashtag #TransformaTuDia. Using a series of six episodes with tips about how to boost your day with Granola and get the best of it. Created Pinterest boards with fun and different ways to eat Granola, not necessary as a breakfast option.
The Result
1M+ hashtag participation from targeted audience