Dell - DTMP/Sundance
Scope
Brand activation, Event Production, Brand Strategy, Event Design
The Challenge
To create various components to engage attendees and maximes earned media for Dell.
The Solution
Designed story, fabrications, assets for interactive experiences around Dell’s technology in multiple markets including The Fanzone at Matchplay and Sustainable at Sundance Film Festival.
The Result
$110Mil in total earned media impressions
3 point increase in brand affinity (NPS) score
700% engagement increase across all digital channels