We Support your commitment to an excellent experience
IBA saves businesses from loss of time, revenue, and peace of mind. We help businesses, brands, and agencies with strategy-execution-recon of events, campaigns, and branding.
Our goal is to make deep connections with your customers by cultivating emotional bonds via events, marketing, and merchandising.
We can help at any phase of the process.
Our focus on your customer’s (and your) experience is key, we serve as your back-up operations and marketing team.
We are a one stop shop for event production, project management, experiential marketing, and merchandise needs.
We take ownership of project and manage a memorable experience for you, the client, and consumers that will guarantee repeat business.
We solve problems through creativity and clearly articulate the vision of your project.
We monitor and report on project KPIs.
We act evangelist and serve as a contagion of your brand message for maximum awareness and positive impact.
We have ongoing and proven expertise in product, events, technology, and market trends for your company’s offering.
We ensure projects are in line with the overall marketing strategy and support business goals.
We work as or with your marketing team to position and launch projects.
We also offer all solutions and services for SPANISH speaking clients, customers, and projects as a fluent bilingual team
We offer 360 degree full service option or an à la carte pick if you are looking for one prioritized service
Gather and manage project feedback (concept testing, surveys, A/B testing)
15+ Years in Marketing strategies and campaigns
Pop-up events experts
Festival activations award winners
Premium collateral/Promotional merchandise that lives forever
How We Help
Event and marketing production
Provide short-term project management
Provide clear perspective and expertise on customer experience of the highest quality
Forge strong and clear connection to customers
Reach and understanding customer segment
Brand image development
Aligning brand messaging
Emotionally connecting products or message to customer
Expanding on limited bandwidth to manage projects
Who We Are
On a mission to help you strongly connect to your customers, we are a one stop shop. We pride ourselves in delivering value by alleviating headaches and helping you succeed.
Luis Felipe Giraldo
Founder/Experiential Marketing Ninja
As an entrepreneur and designer, along with 9+ years in experiential marketing Luis Felipe has worked with over 500 clients such as Redbull, Dell, MetroPCS, Ducati, Ferrari, Exxon, and Facebook (to name a few). His passion for consumer psychology and branding has created die hard fans for brands.
His experience as a project manager, trained in lean six-sigma, provides product ownership throughout the product and creative lifecycle from initial concept, scope, design, development, to final delivery and post-launch follow-up.
With a passionate belief that brands can impact individuals and communities for the better, Luis Felipe is able to convey ideas to clients and end consumer through powerful story telling and simplicity.
Mastered the "How-To" of project ownership and making a difference with proven frameworks to find opportunities and provide as smooth an experiential marketing process as possible for clients and their partners.
Building trust and attention with customers by seeing them, caring about them and managing the execution with successful end results has been the engine driving projects of all scales as a marketing and branding expert.
IBA's consistent and proven track record of events execution, strategies and management for companies like yours to succeed also provides peace of mind for stakeholders in a tried-and-true system with a team of creative problem solvers and easy to work with professionals.
Using one part scientific method to optimize and one part trained creativity, continues to be a productive management method. Allowing for deconstruction and organization throughout programs that increase effectiveness, quality, and experiences which provides longevity for you.
Proven track record in management, ownership, and delivery of KPI’s
Small to large scale event producer with top notch communication, organization, and attention to
Maintain budgets, meet deadlines, for activation and marketing campaigns and all encompassing
Micro and macro application to assess and resolve or apply contingencies in ever changing event
Manage brand ambassadors and brand communicators
Develop, execute, and finalize marketing brand strategies
Design Brand story for maximum emotional connection to customers
Let's talk on how IBA can serve your needs for project management, marketing strategy, and experiential campaigns as we have done for countless clients.
I have a proven track record as an experiential marketing professional and consumer facing specialists. Having worked virtually every program type and thrived in every role whether its product specialist, alcohol, food, and brand activations I understands the key is to make a great first impression to all that interact with your brand and client. Through communication and leadership skills I am an asset that will benefit your agency and the client.
Pop-Up Store and Brand Activations
Used proactive problem solving and proven ability to work independently and with a team in a fast-paced environment of events and marketing event production. Managed positive experience for customer, client, and stakeholders through critical thinking and proper planning and execution.
Balanced multiple priorities and met strict deadlines for special events.
Strong verbal and written communications skills to effectively lead teams, maintain open lines of communication, and complete projects.
Used poised and experience in dealing with the public and develop and maintain relationships to get buy-in with partners, crews, and vendors across varied environments and projects.
High attention to detail and organization paired with leadership has allowed successful results leveraging over 10 years of consumer and client facing to deliver unique, result-oriented solutions.
Livenation and ear protection partner Killnoise are protecting fan's ears at festivals across the US. IBA managed talent and coordinated hire to communicate brand message and sales support of concert earplugs; additionally:
-Maintained communication with vendors, partners, and staff in 3 day festival with over 60,000 attendees daily.
-Trained and managed Brand Ambassadors and sales reps
FnSmile is a movement helping millennials overcome anxiety and depression through cognitive therapy and behavioral science. It's brand is a young, playful, and community based platform. The lighthearted and tongue in cheek approach to events like this yoga workshop was a success to its targeted demographic and goals of brand awareness, lead generation, and merchandise sales was accomplished.
Our background in fashion and design are a collective of 35yrs in retail, fashion design, and high end apparel and merchandising. With domestic as well as overseas manufactures within our database we can provide the most competitive pricing possible.
Our work with has been tested and tried in creating the best ideas and items to bring our clients projects to life in the best fashion possible and have worked with household names and hot brands to increase the connection they make with their customers.
Know what you want as promotional project? Perfect! We offer quick turn-arounds and are accustomed with last minute jobs that call for rush options. We handle everything from Production Management to logistics.
Need ideas or not sure what the best premium or promo item is? No Problem! Let our expert team provide an easy and simple creative conceptualizing of just the right item that will live forever not only in your customer's possession but most importantly in their mind and heart.
Let's Get To Work
Merchandise discovery call
We supply over 950,000 different items, so if we do not have specific items requests, we curate items based on your project or initiative. We work with local and international bonded and ensured vendors providing anything from apparel, print, designer goods, or give away/promotional premiums.
Minimum 20 hrs/week
Brand Ambassador Work
$45.00 - $350.00
White glove brand message facilitator
Customer facing with extensive emphasis on experience
Customer service with KPI (key performance indicators)
Select an option
Project ownership or collaborative work. Customized and Adaptive for each project and unique vision, included but not limited to: - Planning - Execution - Total hours outside of execution - Admin - Recap - Management of Staff (if needed)